Select Page

Client example: Bayberry

Recently I worked with Simon and Paul from Bayberry consulting. These guys do quality work in company repositioning in complex B2B technology markets. They needed the great work they had done in defining the value propositions and differentiation of their client...

Seeing what it means vs Seeing what it is

I only just recently got around to reading “Zen and the Art of Motorcycle Maintenance” and it makes for quite a read. It serves as a kind of “Philosophy 101″ combined with the story of a Father and his kid on a journey. One of my favourite passages in the whole book...